Women4Green Impact Series #20: Creating an Exciting & Purposeful Career After Retirement: A Dialogue with Lim Sau Hoong

In celebration of International Women’s Day 2025, the SSA welcomed the acclaimed creative visionary Ms Lim Sau Hoong. Ms Lim, whose portfolio includes being the visual advisor for the 2008 Beijing Olympics, a Golden Horse nominee for best image design, Presidential Design Awards Winner and awards from Cannes, Clio, New York Festival, London International and more, created the World of Fenbao. Fenbao, an ambassador of kindness, curiosity, and playfulness, is inspired by diverse animation styles and the beauty of daily life.

Ms Lim shared her journey of creating a purposeful second career post-retirement. In a dialogue with CDL’s Chief Sustainability Officer Ms Esther An, Sau Hoong reminded attendees of the power of creativity, cultural expression, and environmental consciousness in shaping a more equitable future. Her story of building a sustainable business that positively impacts both people and the planet truly embodied this year’s IWD themes of “Accelerate Action” and “March Forward: For ALL Women and Girls”.

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